An Introduction to Elmcroft Senior Living
Logo for Elmcroft Senior Living

9510 Ormsby Station Road Louisville, KY 40223
Founders: Gary Smith, co-founder; and Andy Schoeph, co-founder and chairman Established: 1997
(866) 531-0695

About Elmcroft Senior Living

Founded in 1997 in Louisville, Kentucky, Elmcroft Senior Living now has numerous locations throughout the United States. Its vast offering of assisted living services include everything from transportation and personal care support to a unique memory care program for residents and their families.

The company's slogan is "Here's to life," and Elmcroft's facilities and programs allow its residents to live quite a full one. With 103 senior care facilities, including 82 senior living communities, four multilevel retirement communities, and 19 health and rehabilitation centers in 19 states, Elmcroft's mission is to "enrich the lives of those who live and work with us by responding to their unique needs and universal desire for dignity and respect." Adherence to that mission is evident in Elmcroft's satisfaction rate: 91 percent of residents and family members surveyed by the company say they would recommend the facility to others.

The company proudly states that personalized attention from a compassionate and tenured staff is the hallmark of its care, so it should come as no surprise that Elmcroft also boasts a 70 percent employee retention rate throughout the organization. It also has consecutively found itself listed as one of the best places to work in Kentucky.

The Offering

Mindful that individuals come with different sets of needs, Elmcroft offers multilevel retirement communities that allow for residents to be as independent as they require. Staff is on hand 24 hours a day, seven days a week, to help with day-to-day tasks, but across the board everyone has the freedom to choose his or her own agenda and activities.

Elmcroft's universally home-like atmosphere offers basic services like housekeeping and assistance in scheduling appointments, as well as more complex services like monitoring of individual mealtime needs and assistance with bathing and grooming.

Independent Living

Promoted with the tagline of "We cook. We clean. We care. You chill," Elmcroft residents are allowed to, as the website so aptly and funnily states, "Stay out all day and only come in for dinner, just like when you were a kid," adding, "The best part is, no one's going to tell you to make your bed first."

Here, residents have plenty of opportunities to meet new friends and experience life both within and outside of the community. Thanks to a staff dedicated to grounds maintenance and housekeeping, residents are not bound by the upkeep of a home, allowing for more time to do the things they love the most.

Senior Living

Available as private or semi-private apartments (called Vitality Suites) Elmcroft's assisted living option offers many of the same amenities Independent Living residents receive, though in addition to their independence, these residents can also enjoy the security of 24-hour personal assistance, as well as help with everyday life, from setting up leisure activities to coordinating meal planning.

Should a resident want more structure to his or her day, Elmcroft's Senior Living offers two signature programs to accommodate any and all desires. The first option, Vitality Club, is a life enhancement program that creates a unique wellness profile for each resident, complete with an individualized program of daily activities. Meanwhile, the Second Wind Dreams program caters to Elmcroft's belief that helping a resident realize a life goal can renew hope and encourage a positive outlook on life. This program gives residents the chance to realize life-long dreams, no matter if they are a cinch or more complicated - and no request is too small or too big.

Memory Care

For residents who require Memory Care, there is Heartland Village, which offers a specialized program tailored to each individual's history, current abilities, and interests, with the aim of providing an energizing and compassionate environment. All Memory Care staff undergo the company's own "Best Friends" specialized training program, which is in place to help staff better understand the challenges faced by those who deal with Alzheimer's or other types of dementia.

Elmcroft realizes that a person's stories and memories are an essential part of their being - and their future. That's why the staff works to keep memories alive through the telling of a person's most important moments with the Elmcroft Archive, a video program that captures and preserves memories, stories, advice, wisdom, wit, and humor, which family members can watch online whenever they like.

Consider resident Virginia, of the Elmcroft location in Florence, Kentucky, who humorously recalls her most-despised childhood task of ironing for 25 cents. "I did that after high school for two or three years," she says. "Oh God, I hated it. I hated for school to end because I had to go to Aunt May's and do my ironing! But it helped my mother." Or, listen in as Howard and Catherine, a married couple living at Elmcroft in Mount Washington, Kentucky, relive their first few years of marriage. "The first few years were fine," Howard says. "We spent most time in bed!" To which his wife laughs and replies, "Howard, you're telling all these stories."

Health and Rehabilitation

All of Elmcroft's Health and Rehabilitation services are located onsite, and are capable of attending to everything from a sprained wrist or ankle to assisting with a more complex recovery after a surgery or illness.

Elmcroft Health and Rehabilitation centers are staffed with physicians, nurses, and therapists who all work together in a patient's care. The organization also offers physician-led therapy programs in the areas of physical, speech, and occupational therapies, all of which are personalized for each resident to help him or her meet specific goals. Such programs are primarily designed for short-term stays, but can also be tailored to accommodate longer-term stays, too.


Dining at Elmcroft offers a variety of healthy, flavorful meal options - in fact, much like its various assisted living options, when it comes to food Elmcroft is all about choices. Sample dishes include Sausage Gravy Over Biscuits and Cinnamon Peach Muffins for breakfast, which may be followed by Chicken Cordon Bleu or a Smoked Turkey Wrap for lunch, and then rounded out with a Salmon Croquet with Lime Sauce for dinner, which is then perfectly complemented with the choice of a Oreo Pudding or Key Lime Pie for dessert. Believing that dining should be an event, not just a necessity, Elmcroft hosts a "Chef Challenge" in which staff and residents are asked to submit special recipes to be taste-tested for possible inclusion on the menu, as well as a monthly food-themed party that focuses on a new and interesting food.

And picky eaters or those with restricted diets need not worry. Elmcroft accommodates all food preferences and special diets.


Cost of care will vary depending on the type of care needed, as well as the type of accommodation desired, but there are some averages that can be used as a guideline. Included in the cost of all multilevel communities are things like electricity, water, sewer and gas, property taxes, real estate taxes, food cost, activities, and more.

Senior Living is about $120 per day, while Memory Care is roughly $140/day, with Independent Living averaging about $2,300/month. The Health and Rehabilitation Center is about $200/day, and it should be noted that certain conditions that require a stay in one of Elmcroft's Health and Rehabilitation Centers may be covered by Medicare, Medicaid, or private insurance.

While the cost of assisted living often is covered by the resident or their family, other options may be available, such as Veteran's Assistance, Long Term Care Insurance, and Medicaid. Additionally, personal loans are available to those who need help while they wait for a home to sell or for other assets to become available.

On its website, Elmcroft offers a helpful Cost-Comparison Worksheet so that prospective residents can see how living in one of Elmcroft's facilities measures up against other ways of living.

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