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About Spectrum Retirement Communities
Since 2003, Spectrum Retirement Communities have been providing senior citizens an affordable, monthly alternative to the expensive buy-in fee associated with many retirement communities. Serving 28 locations in 11 states, this Denver-based, privately held group stands behind its core values of integrity, respect, leadership, personal growth, excellence, and stewardship to serve its important residents and their families.
Spectrum's focus is on the comfort, independence, caring, and empowerment of its residents as evidenced by this statement about the company's operating philosophy: "Spectrum offers seniors a unique opportunity to enjoy affordable luxury living in highly desirable locations with easy access to shopping, medical facilities, and local residential neighborhoods. It is the mission of Spectrum Retirement Communities to empower seniors to continue along on their paths to personal growth, health and wellness. With this in mind, our communities offer state-of-the-art amenities, gracious hospitality, a wide range of specialized services, and innovative programs that will continue to support their needs, and ultimately, exceed their expectations."
With independent living, assisted living, mild memory care, and traditional memory care, Spectrum provides residents the lifestyle option to fit their comfort level at a price that isn't overwhelming. By going with a monthly rental model, residents bypass an exorbitant buy-in fee. They have the option to leave at any time (with 30 days notice) and within the first 60 days of staying in a Spectrum community, if the person decides this isn't the perfect fit, he or she is refunded 100 percent of the monthly rent for this two-month timeframe.
Spectrum has the ability to offer lower rates and the 60-day guarantee because the group manages its own properties instead of turning this function over to an outside firm and even has its own construction company, which keeps costs lower when new facilities are to be built or additions are to be made to existing communities. Also, due to its size, Spectrum's buying power is enhanced when purchasing food, materials, equipment, etc., which also allows the group to offer a more reasonable rate to its residents.
"To be a successful owner-operator, you have to have enough size, be a great marketing company, and be a great entertainment company," said Jeff Kraus, co-founder and current managing director at Spectrum, in an interview with the Denver Business Journal in 2010. "We also do 1.5 million meals in a year, so you've got to be a great restaurateur as well." Independent Living, Assisted Living At Spectrum
Seniors 55 and older who do not require specialized care thrive within the independent-living lifestyle at Spectrum. This group has access to unique activity and wellness programs, high quality dining options, and ample transportation services for trips outside the community.
Residents requiring an assisted-living lifestyle at Spectrum still maintain their independence with the security of personal-care assistance. This isn't a cookie-cutter plan, but when selecting this option, residents and their families work with professional trained staff to discuss the services needed. Having a choice in their care allows the assisted-living community the opportunity to maintain control over their lives within the affordable, luxury living at Spectrum.
Mild Memory Care
A unique population within the senior living community is the group whose members exhibit mild memory loss, which includes short-term memory issues, especially involving daily tasks requiring multiple steps. However, these residents are not ready for the limits accompanying full- time Alzheimer's or dementia care, and actually suffer socially when restrictions are placed upon them as would be needed in a traditional memory care community.
In this case, Spectrum offers The Residence Club SM at select communities to provide fewer limits and offer more independence. Limited to 10 to 12 participants dealing with Mild Cognitive Impairment, The Residence Club allows residents to live in their apartments with assisted living. With an exclusive Life Enrichment Specialist on staff who is trained to assist seniors with memory loss, these residents still have the ability to participate in social activities in a safe environment yet maintain the security of having a more-than-qualified staff at the ready to meet any of their needs.
Once again, Spectrum pursues a personal alternative within the framework of a lifestyle option within its communities. For those residents dealing with Alzheimer's and dementia, their families work closely with the dedicated members of Spectrum's staff specializing in this area of care. The only way to provide the best level of support for the individual is to spend time with the family prior to implementing a plan of care.
And, the staff at Spectrum make it clear that the resident's past is critical to his or her success in the future, but also there is a lot of potential within these individuals. Going beyond the necessary steps to ensure comfort, Spectrum diligently works to keep residents positive and looking forward, while celebrating the past achievements of the individual group members.
Amenities And Food Options
Covering much more than just the living space occupied by the resident, Spectrum Retirement Communities offer several amenities within the monthly rental fee. All utilities are covered (minus the phone) and depending on the lifestyle decision at least two to three meals are part of the plan. Residents also live worry-free with housekeeping, maintenance and transportation needs met.
Beyond the standard levels of service, Spectrum provides access to wellness programs, state-of- the-art fitness centers, physical therapy centers, theaters, educational events, cultural programs, and staff availability 24 hours a day. Even pets are welcome to live at Spectrum facilities so seniors do not have to worry about leaving their four-legged companions behind when transitioning into senior living community.
Spectrum's dining program is billed as "casual, yet elegant" and attention is placed on service and quality. Beyond standard fare, residents can choose from a menu of chef's creations. Plus, dining hours are flexible so residents aren't confined to eating in small windows of time but have the freedom to navigate the day as they see fit.
Remaining in constant communication is part of the foundation upon which Spectrum Retirement Communities has been built. In that spirit, the group offers Spectrum Enriched Senior Living magazine featuring positive pieces revolving around inspirational stories about residents, outstanding accomplishments of Spectrum peers, and a way to chronicle the best moments of living in a Spectrum community.
The publication also serves as a way for residents' families to understand the environment and culture at Spectrum. The average age of seniors living in a Spectrum community is around 82 years, so Spectrum focuses on reaching out and involving families, who typically are actively involved in the decision-making process of their elder relatives.
The time and effort put into this quarterly publication paid off as the Winter 2010 issue won the APEX/Communications Concepts Grand Award, which is reserved for only 100 entries from the more than 3,700 received. Awarded to those publications excelling in strong, relevant editorial content as well as innovative, clean layouts, the APEX Awards are some of the most prestigious within journalism circles.
In regard to the winning issue of Spectrum Enriched Senior Living, one judge commented that the "bold, interesting layouts and well written, persuasive features make for an interesting browse. Upbeat and positive - just what you'd want in a senior living magazine."
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